Do you know how best and where and when to convey your message?
You have the overall company business plan that lays out the mission, vision and core strategies that align all the departments under a set of objectives.
Executing that business plan includes the development of a marketing plan. Knowing who would be interested in your products and services, how do they need to hear about it, what should they know about it and how do you reduce the risk and make it compelling for your audience to convert and sustain their interest in your offerings.
We work to answer these questions with clarity and a clear direction to achieve the goals of the business.
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At Inunity, we work with you to lay out, in a systematic approach, how your products and services will be communicated to and analyzed in its ability, along with sales, operations, finance, etc., in achieving the goals of the company.
Marketing Strategy
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This is all about knowing who, how and where to reach your target audience(s) and which products or services are to be featured and prioritized. At Inunity, we work together to develop the core strategies that will reach these targets with the right messages for the products or services that will be featured.
Key Messages
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Having created the brand identity, value proposition, and having crafted key messages and keywords, you now have the cornerstone of your branding, marketing, and external and internal communications. At Inunity, we imbue the plan to ensure accuracy and consistency in what and how messages are communicated.
Your Target Audience
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The marketing tactics, the actions taken to promote products and services, be it traditional and/or digital, when guided by the overall business plan and marketing strategies, create the results looking to be achieved. At Inunity, we carefully and efficiently identify which tactics to deploy and craft the creative support materials that reflect the brand’s overall identity.
Measures of Success
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How would you describe your company, your products or services? Your team? Where do you see yourself next year, in 3 years? What risks could impede your goals? At Inunity, we combine all of these factors and all of the learning in our Branding Program to develop your value proposition and the keywords and key messages that support this proposition.
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Strategically and tactically connecting sales and marketing, operations and finance as one team and one process.