Are you being heard in the way you want to be heard?
Branding. Making a great first impression. The words you use. The talking points you want to communicate.
Getting that strategy right. Making sure you’re saying what the customer wants to hear. Making sure that how you present your branding message throughout the customer’s decision-making process is consistent to how your product, service or company wants to be perceived and how that matches what the customer should be hearing or reading.
We work to make sure that what you say, what you write, and what you show is focused so that it resonates clearly, loudly and with conviction.
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At Inunity, we work with you to determine what makes you, your company, and your teams passionate about your business, your products or services and your company culture. It all gets infused into a brand identity that sets you apart in the market.
Market Appreciation
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Who do you appeal to and why? And, how do you know you appeal to them? Why would or why do customers buy or not buy from you? What pain points are you solving and how important are these pain points in the market? At Inunity, our company and market homework identifies those salient key messages and keywords.
Your Business
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How do you want to make people feel when them come in contact with you and your personal brand? What are your core passions, desires and interests? What excites you? Why? At Inunity, we ask these and other questions, and it’s amazing what we learn that then drives how we start to create your brand identify.
Your Target Audience
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Who are you trying to attract? Age, occupation, income, etc.? What are their geographics? Where do they live? What country, city, state, neighborhood etc.? What are their psychographics? Behaviors, lifestyles, beliefs, opinions? At Inunity, we ask these questions to define your ideal customer, audience and community.
Your Branding Statement
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How would you describe your company, your products or services? Your team? Where do you see yourself next year, in 3 years? What risks could impede your goals? At Inunity, we combine all of these factors and all of the learning in our Branding Program to develop your value proposition and the keywords and key messages that support this proposition.
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Strategically and tactically connecting sales and marketing, operations and finance as one team and one process.