An array of services directed to generating top and bottom line growth.
We work to create a team-focused and collaborative environment with integrity that is based on a well-founded set of strategies and vision. Within that structure, the array of services available from Inunity can be singularly managed and developed, or these can be added to other activities in the array of services that we offer.
At all times, and just like machine gears, these will be in sync strategically with the efforts identified across all aspects of an organization.
Initiate new and/or upgrade existing plans. SWOT analyses (strengths, weaknesses, opportunities, threats), internal and external infrastructure assessments and recommendations for selling and promoting products and services, etc.
Develop the annual plan including value proposition, key messages, offline and online programs, milestones, objectives and scorecards.
Strategic Planning Session
Whether conducted annually and/or quarterly, a structured 1-2 day off-site meeting to identify market, sales, financial and operational strategies.
Identify new markets for growth, the underdeveloped markets for growth and the challenges, pain points and opportunities to address.
Direct and qualify customer opportunities. Provide compelling and clear support materials that facilitate sales presentations and product knowledge.
Lead collaborative sales pursuit processes built on leading practice research and sales lifecycle stages. Improve professionalism in presentation materials and assist Sales' ability to close deals.
Facilitate lead development and feed the sales pipeline through coordinated telemarketing and/or lead nurturing and web marketing programs.
Evaluate, identify and develop strong partnerships with marketing and advertising consultants and organizations and provide the guidance that leads to the development of strategically sound communications and creativity in marketing and sales support materials.
New Product Development
Positioning, competitive assessment, pricing, packaging label and copy, procurement, inventory control, communications, promotions.
Develop the structure that facilitates a customer service first attitude with expectations managed effectively to create sustainable long-term relationships.
Create presentations and analyses that are focused and enhance the company’s credibility to key stakeholders/shareholders.
Market Research & Analyses
Analyze data and trends. Conduct win/loss surveys. Develop actionable programs. Make sure that the company’s offerings and services optimize customer needs.
Review and develop how best to present products and services to your customers. Make the presentation “customer friendly.”
Create programs and materials that enhance salespeople’s and customer’s knowledge about your products and offerings.
Identify and direct the trade shows, forums and industry events that create and establish credibility and expertise while concurrently identifying and tracking leads.
Develop and manage turnkey programs across any number of media, e.g., print, broadcast, web/electronic, etc.
Produce promotion programs that provide for long-term sales momentum via short term sales gains, with pricing and margins that are well managed.
Provide on-going structure and support recommendations and processes. Manage and negotiate supplier and product procurement.
Effect a high level of integrity and an environment in which people can grow, contribute and prosper.
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Strategically and tactically connecting sales and marketing, operations and finance as one team and one process.